Insight-led Innovation in Micromobility
Micro Machines London is an exploratory research project examining how people experience micromobility services in real urban contexts, and what limits wider adoption.
The project focuses predominantly on e-bike rideshare services and private e-bike ownership, combining lived rider experience with system-level analysis across vehicles, apps, infrastructure, and policy.
What this research is built on
- A three-week diary study and co-design engagement with 12 London-based e-bike owners and rideshare users (summer 2025)
- A series of exploratory essays designed to provoke reflection on micromobility, cities, and everyday movement
- First-person, in-depth reporting from real journeys
- Analysis across the full service experience: vehicles, software, streets, and pricing
Where this work is useful
- Product and service innovation in micromobility
- Vehicle and interaction design decision-making
- Trial design, evaluation, and iteration
- Policy, infrastructure, and governance discussions
Report editions
The findings are presented in three tailored editions. Each takes a distinct pathway through the material, focusing on the insights and opportunities most relevant to its intended audience. Request your preferred edition in the form below.
General Edition
A holistic view of the rider experience, for anyone with a broad interest in user-centred innovation in micromobility.
Industrial Design Edition
Focuses on physical product and vehicle design, and how form, trust, and usability shape rider confidence.
Regulator & Infrastructure Edition
Examines micromobility through public space, trials, and governance, for city authorities and transport bodies.